Starting on Temu can challenge even an experienced online seller. For L.Y. from Sundry & Co, the obstacle was understanding how pricing, promotions and advertising fit together. This seller story describes how Goofie helped the store rethink its cold-start strategy.
The seller’s challenge: familiar products, unfamiliar operations
L.Y. arrived expecting experience on other marketplaces to transfer directly. Instead, base price, GMV Booster and advertising decisions raised new questions. Even everyday tasks, such as knowing when an order needed to ship, became a source of uncertainty.
“Temu works differently from other marketplaces. At first, I was guessing on pricing, ads and traffic. Goofie helped me understand what I was getting wrong and rethink our cold-start strategy. Goofie helped us go from 0 to 10 orders in 3 days.”
— L.Y. from Sundry & Co
How Goofie helped connect the decisions
According to L.Y., Goofie helped the team think through base price and margins, compare advertising and promotion options, and review how deeply they could discount thin-margin products. The discussion also covered product images and missing value callouts.
Rather than treating every question as a separate problem, the store used the conversations to build a more coherent launch plan: understand the product economics, identify the immediate traffic problem, then decide what to test.
The result the seller reported
L.Y. reported moving from zero to 10 orders in three days after restructuring the approach. That is this store’s experience, not a forecast for another seller. Product demand, pricing, inventory and campaign conditions can all differ. The ROAS settings described in the full feedback should not be copied as a universal starting point.
A practical cold-start review
Write down your current price, product costs and margin before changing a campaign.
Separate low visibility from low conversion: they require different questions.
Review the product page and images alongside the advertising setup.
Choose one clearly defined change and track the outcome before making more changes.
Common questions
Should a new Temu seller use the same strategy as on Amazon?
This story shows why it helps to review marketplace-specific workflows instead of assuming an existing launch plan will transfer unchanged.
Does using Goofie guarantee orders?
No. Goofie helps sellers understand questions and plan next steps; it cannot guarantee traffic, campaign performance or sales.
Related reading: Review a product listing with AI. Read the full seller feedback or ask Goofie about your launch plan.
