Short answer: Walmart does not publish one. There is no official number where Walmart says "above this, your listings are good." Anyone who gives you a single magic score is repeating a third-party rule of thumb, not a Walmart rule. What Walmart does publish — and what this guide walks through — is how the score is built, where to find it, and the one set of official benchmarks that does exist (the Pro Seller program thresholds for two of its components). Aim at those, and your overall score takes care of itself.
What the Listing Quality score is
Listing Quality is Walmart's score for how complete, competitive and reliable your listings are. It runs from 0 to 100. You get:
A catalog-level score — the average across your items
A score for each individual item, so you can find the listings dragging the average down
You can see both in Seller Center, in the Listing Quality dashboard (look under the Growth / Growth Opportunities area of Seller Center).
The 5 components that make up your score
Walmart calculates the score from five categories. They are not weighted equally, and the weighting varies by item and category — Walmart does not publish fixed weights, so be skeptical of anyone quoting exact percentages.
1. Content quality — Your product name, description, key features and images. Missing attributes, thin descriptions and weak images pull this down. This is the component most sellers can improve fastest, because it is entirely in your control.
2. Price competitiveness — How your price compares with the same or similar items on other marketplaces. Walmart checks your price against the external market — a listing can have perfect content and still score poorly here if it is priced well above the market.
3. Shipping — How fast your promised delivery is. (Walmart excludes some items from this component — for example very heavy items over 50 lbs and very low-priced items at $10 or under.)
4. Published & in stock — Whether your items were actually published and in stock over the last 7 days. Listings that sit unpublished or out of stock quietly cost you points here.
5. Ratings & reviews — Both how many reviews an item has and its average rating. New items are naturally weak here, which is one reason new catalogs often start with lower overall scores.
One thing that confuses sellers: the dashboard also shows a Post-Purchase Quality area. Walmart states it does not count toward your Listing Quality score — do not chase it when you are trying to raise the score itself.
So what score should you aim for?
Since Walmart sets no official "good" line for the overall score, use the only official benchmarks that exist — the Pro Seller program criteria, which set minimums for two components:
Content quality and Price competitiveness of at least 65% for the Rising level
At least 70% for Advanced
At least 75% for Pro Seller
In practice: if your Content quality and Price competitiveness are both under 65%, those are your problem areas, whatever your overall score says. If both are at or above 75%, you are in the range Walmart itself rewards with its top seller tier. Treat the overall 0–100 number as a dashboard for spotting weak items, not as a grade to obsess over.
Walmart also confirms the payoff for doing this work: higher-quality listings get better visibility and conversion, and these component scores feed into Pro Seller eligibility.
Don't confuse it with "Pro Listing"
A Pro Listing is a different thing. It is an offer-level badge tied to Pro Listing Savings: it requires Advanced or Pro Seller status, a price that meets or beats the market, and fast, free shipping (2 days or less) — and it earns a referral-fee discount (5% or 10%). A high Listing Quality score helps you toward seller-tier status, but the score itself is not the badge and does not directly trigger the fee discount.
A fix-it checklist, in the order most sellers should work
1. Open the Listing Quality dashboard and sort by your worst items. Fix items, not averages.
2. Content first. Complete every attribute the category offers, write a real description and key features, and use clear images. It is the fastest lever and a Pro Seller gate.
3. Check price competitiveness item by item. If a score is low, compare your total price against the same item elsewhere before assuming the content is the problem.
4. Tighten shipping promises where you can honestly keep them — promised speed is what is scored.
5. Clean up availability. Republish or fix anything stuck unpublished, and keep items in stock; a week of being unpublished or out of stock shows up in the score.
6. Build reviews legitimately through product quality and follow-up within Walmart's rules — this component moves slowly, so start early.
7. Re-check after changes. Scores respond as Walmart recalculates; work a batch of listings, then look again rather than refreshing daily.
The bottom line
There is no official "good" Walmart Listing Quality score — and that is actually useful to know, because it stops you chasing a number and points you at the two benchmarks Walmart does stand behind: Content quality and Price competitiveness at 65% and up, ideally 75%+. Fix your worst items first, keep them published, in stock and competitively priced, and the overall score follows.
Ask Goofie about your Walmart listings
Reading your score is one thing — knowing which fix actually moves it is another. Goofie is a 24/7 AI account manager built for marketplace sellers. Ask it things like "My Walmart content quality is under 65% — what should I fix first?" or "Why did my listing quality drop this week?" and get a plain-language answer in minutes, instead of waiting days on a support ticket. It never asks for your Walmart account or password — you describe the problem, Goofie answers.
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